Mumbai, India – In an exclusive interview with The Hindu, Damien Woochang Lee, CEO of HYBE India, opened up about the entertainment giant’s ambitious plans for the Indian market. With a roster that includes global superstars like BTS, LE SSERAFIM, and ILLIT, HYBE is strategically positioning itself to bridge the worlds of K-pop and India’s vibrant music scene. Lee discussed the company’s vision, the importance of local engagement, and how they plan to build a sustainable bridge between the two cultures.
Lee highlighted the immense potential of the Indian market, noting the deep appreciation for music and performance that exists within the country. He emphasized that HYBE’s approach is not just about exporting K-pop but about creating meaningful cultural exchanges. The company has already made strides with the global girl group KATSEYE, which features members from diverse backgrounds, signaling a move toward more inclusive and globally-minded projects. Lee noted that KATSEYE’s formation and success are part of a larger strategy to create music that transcends borders.
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The interview also touched upon the logistical and creative challenges of expanding into India, from understanding local tastes to navigating the country’s complex media landscape. Lee was optimistic about the future, stating that HYBE India is committed to investing in local talent and creating opportunities for Indian artists to collaborate on a global stage. As the K-pop wave continues to sweep across the world, HYBE’s strategic focus on India marks a significant step in the evolution of the global music industry, blending the best of both worlds to create something entirely new.
