The deal with Mythical Entertainment will also include ‘Mythical Kitchen’ and ‘Last Meals,’ all of which will debut on Netflix the same day they are uploaded on YouTube
Good Mythical Morning is coming to Netflix. The YouTube variety show is hosted by Rhett McLaughlin and Link Neal and launched in 2012, releasing new episodes every week since. The show sees Neal and McLaughlin face off in challenges and games (sometimes with a celebrity guest), test out wacky products, and occasionally do surprising taste tests.
The program will debut episodes on the subscription streaming giant day-and-date with their primary channel on YouTube, in a wide-ranging deal between Mythical Entertainment and Netflix.
The Partnership
The partnership will include GMM, which releases new episodes every Monday-Friday, as well as Mythical Kitchen and Last Meals, which are led by Mythical chef Josh Scherer. Mythical Kitchen sees Scherer and his team create wacky culinary inventions and take on culinary challenges, while Last Meals sees him interview celebrity guests while they eat the meal they would have on their last day on earth. The programs will join Netflix starting Sep. 7.
“One of the things we’ve always believed is that great entertainment should meet people wherever they are,” McLaughlin and Neal said in a statement. “We’re excited to begin working with Netflix to bring Good Mythical Morning, Mythical Kitchen, and Last Meals to even more viewers, and we think this is just the beginning of a really fun collaboration.”
Netflix’s Creator Strategy
Netflix has been aggressively cutting deals with top YouTube creators, podcasts, and publishers in recent months, seeking to bolster its library alongside its flagship scripted and unscripted original content. Last week it inked a deal with the Stokes Twins, who have more than 140 million subscribers on YouTube.
What makes the Mythical deal unique is that unlike Ms. Rachel, Jordan and Salish Matter or Mark Rober, who repurposed content they already produced and packaged it for Netflix, or the Stokes Twins, who will bring their archive to Netflix, Mythical will be launching its daily episodes on Netflix and YouTube at the same time.
Netflix has also cut other deals, like with Hot Ones to create exclusive version of that show for its platform, or with a range of publishers (including Hollywood Reporter owner PMX) to bring short-form content from their platforms to its own.
The Emmy Question
In the case of GMM, Neal and McLaughlin have been hosting and producing the show for nearly 14 years, and with more than 10 billion views have been seeking Emmy recognition. While the TV Academy has been slow to respond to YouTube programming, maybe having a presence on Netflix could be the thing that brings the show in front of an audience that would take the format seriously.
For Netflix, which has struggled to figure out a talk show format that sticks, it’s a chance to partner with one of the most established players in the space, and see if it works as well as some of its other YouTube deals.
