Not everyone can take home an Oscar, but thanks to Lash Fary’s Distinctive Assets, 25 lucky nominees in the acting and directing categories won’t be going home empty-handed. The company’s annual “Everyone Wins” gift bags are back, packed with an astonishing array of luxury vacations, pricey products, and high-end services valued at an estimated $350,000 per bag.
While the effort is not affiliated with the Academy, it has become a celebrated tradition, ensuring that even the night’s “losers” receive a lavish consolation prize. This year’s recipients include stars like Michael B. Jordan, Timothée Chalamet, Emma Stone, Jessie Buckley, Teyana Taylor, Rose Byrne, Elle Fanning, and Jacob Elordi.
The Philosophy Behind the Swag
Lash Fary, founder of the L.A.-based entertainment marketing company, is quick to clarify that the gifts are “in no way based on need.” Instead, the goal is pure celebration.
“We are acknowledging these amazing nominees while elevating and showcasing small businesses, minority-owned brands, female entrepreneurs and companies that give back at a time when everyone can use a little more fun and frivolity,” Fary explained.
He calls it “the ultimate consolation prize,” adding, “Win or lose, the nominees have touched our lives with their incredible performances and artistry. This is a small token of our esteem that we hope will be enjoyed and shared.”
What’s Inside the Bag? The Highlights
More than $200,000 of the total value comes from travel alone. Here’s a curated look at some of the most extravagant and unusual items nominees can expect.
✈️ Luxury Travel & Getaways
- Costa Rica: A luxury villa experience from Essence of Dreams.
- Ibiza: A “super villa” experience at Can Nemo for up to 16 guests.
- The Arctic: A getaway to a Hideout Villas property with views of the Northern Lights.
- Wellness Retreat: A seven-day retreat at the renowned Golden Door spa.
💆♀️ Beauty, Wellness & Medical Procedures
- Body Sculpting: A liposuction experience from ArtLipo.
- Dental: A complete smile makeover package from Beverly Hills Dental Arts.
- Facial Rejuvenation: Procedures from plastic surgeon Dr. Konstantin Vasyukevich.
- Skincare: Waitlisted facial access at Rescue Spa with Danucera products; products from Swiss brand INSTYTUTUM.
- SPF: Supergoop! sunscreen.
- Recovery: OOFOS comfort slides.
⚖️ Legal & Financial (The Most Unusual Items)
- Custom Prenuptial Agreement: From Trusted Prenup and divorce attorney Jim Sexton.
- Cryptocurrency Storage: Ballet’s secure crypto storage devices.
🍃 Indulgences & Everyday Luxuries
- Cannabis: Beboe cannabis products and THC-microdosed liquid packets from Cann Social Tonics.
- Tequila: Small-batch, handcrafted Suavecito Añejo Tequila.
- Health: Nutritional products from Glymate; Vital Proteins collagen peptides; Beekeeper’s Naturals remedies; multivitamins and gummies from Dr. Simi.
- Travel Gear: Japanese-made luggage sets from Asia Luggage; HydroJug Travelers.
- Oral Care: An electric flosser from Flaus.
- Home: A residential interior design package from CBespoke; a GROHE Euphoria 140 shower head.
- Portrait: A professional portrait experience from LIGHT MVMNT STUDIO.
Fary’s curation ensures a mix of the practical, the pampering, and the utterly extravagant, making the “Everyone Wins” bag one of the most talked-about traditions of awards season.
